MediaCreator is a provider of Media-Asset-Management-Solutions. Through pairing a highly efficient, intuitive computerized system, including a translation service, with their alert, friendly team of co-workers - MediaCreator is the perfect partner for handling the production of ads and printed matter.

MediaCreator commissioned Lundgren+Lindqvist to redesign their visual identity. Since MediaCreator is all about efficiency - we used the straight path as a starting point when designing the logotype. By letting a straight path block out a curved one, we managed to illustrate MediaCreator's most important feature. A new tagline - Taking the straight path - was employed. For the back of the letterhead, we created a pattern from the logotype, replacing the wordmark with MediaCreator's key values. These were translated into the eight most frequently used languages of MediaCreator's translation service, which were mixed in the pattern and foil blocked onto the letterhead.

For the website, we worked with illustrator Robert Samuel Hanson to produce a number of illustrations depicting MediaCreator's different services.

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