Founded over a decade ago, Uniscent set out to introduce professional scent marketing to Sweden and Norway—guided by the conviction that fragrance is not an accessory, but a powerful medium in its own right. Seeing scent as a language that shapes memory, emotion, and atmosphere, the company develops high-quality, reliable solutions that transform spaces and deepen how they are experienced.
Uniscent approached Lundgren+Lindqvist to redesign their visual identity, with the aim of unifying a previously inconsistent approach into a cohesive system suited to both digital and physical implementations.
Building on Uniscent’s existing brand equity, the monogram was redesigned around the same principles that had informed its predecessor, yet refined with fresh intent. It elegantly bridges the visual identity with the scent-driven nature of the company, uniting a ‘U’ (for ‘Uni’) with an ‘S’ (for ‘Scent’) in a gesture that evokes the moment a scent escapes its vessel, or finds its way to the nose.
The monogram is paired with a monospaced typeface, underscoring the precise, lab-based methodology behind Uniscent’s scent development. Photographs of natural ingredients — printed, scanned and magnified — bring an emotional dimension to the identity, and serve as a quiet reminder that scent remains one of the few territories where the digital world cannot rival the physical.
The new visual identity is currently being rolled out, with more implementations to be expected over the coming months.
