Emma Magnusson is a Gothenburg based Architect, mainly working with private commissions. Apart from various private clients, corporate clients include craft brewery O/O Brewing, corporate benefits provider Benify and Warner Music.
Lundgren+Lindqvist designed Emma Magnusson Arkitektur’s visual identity, stationery and website. The wordmark is built around the fact that the two initial characters of the first and last name when joined form Emma. By abbreviating the names, we emphasize the personal approach of Magnusson, who is just Emma to most of her clients.
For the stationery, a number of grids and divisions were designed, echoing the spatial nature of architecture and Magnusson’s systematic approach. Within this system, the typographic elements are dynamically arranged in a variety of different combinations allowing for a controlled flexibility and playfulness throughout the visual identity. The stationery is printed by Göteborgstryckeriet on Colorplan stock from GFSmith. A set of bespoke stationery boxes of various sizes were designed by Lundgren+Lindqvist and made by Flodstrands Bokbinderi, one of Sweden’s few remaining bookbinders.
The website is structured like a traditional archive, with tabs for the different projects. Once a project is selected, the navigation changes direction from vertical to horizontal.