Laura Waddington ‹ Lundgren+Lindqvist

Client: Laura Waddington
Type: Visual Identity & Website
Year: 2024

Laura Waddington (b. 1970) is a London-based filmmaker and writer. Her work has a particular focus on issues of migration and statelessness and experimentations with form. Waddington’s films and videos have been shown widely at international film festivals, including Locarno Film Festival, International Film Festival Rotterdam, the New York Video Festival at the Film Society of Lincoln Center, Montreal (FCMM), and BFI London Film Festival. Her work has also been included in museum exhibitions at institutions such as the Reina Sofia Museum, Madrid, the Jeu de Paume, Paris, the Walker Art Center, Minneapolis and the Wifredo Lam Contemporary Art Center, Havana. Focuses and spotlights on her work have been held at the Oberhausen International Short Film Festival, the Pesaro International Film Festival, the Pompidou Center, Paris and the Austrian Film Museum, Vienna.

Lundgren+Lindqvist collaborated with Laura Waddington to design and develop her website, where the concept of continuity played a pivotal role in the design. The diverse content categories—comprising films, books, writings, articles, interviews, process, inspiration, diary entries and reflections—were interwoven to create a coherent journey across the different pages. The website’s structure enables users to explore a variety of materials with minimal reliance on the traditional menu, as related links are seamlessly embedded throughout. The design encourages a natural flow from one piece to the other, and supports the idea of progressive discovery.

To reinforce this sense of progression, the website features a forward-moving navigation system, where the user’s path is continuously documented, enabling them to revisit any part of the journey at any time.

Each link on the website has a hover state showing a preview of the corresponding page on the right side of the screen. This subtle interaction highlights the interconnected nature of the material, making it tangible for the user.

Inspired by works such as Alighiero Boetti’s ‘Non parto non resto’ and Derek Jarman’s ‘Blue’, Waddington and Lundgren+Lindqvist engaged in deep discussions about the significance of the colour blue. This led them on a journey to find the perfect shade—a blue that would work harmoniously both in text and as a solid form.

The typeface ‘Bradford’ (Lineto), was chosen for its versatility, blending clarity with a playful character. Its details create a unique rhythm between thin and thick strokes. For Laura, as a writer, the need for flexible typesetting made the inclusion of italics, glyphs, and other typographic elements essential to the design.

The arrow, initially introduced as a functional element on the website, quickly emerged as a key symbol, representing the theme of continuity that runs throughout Laura’s work.