For Elvine’s Autumn Winter 2015 Collection, they traveled to Reykjavik, the capital of Iceland. In collaboration with a group of local creatives, they designed a collection tailored for the harsh climate on Iceland. This collection was a follow-up on their City Jackets themed collection, which had before brought them to Shanghai.
We Art Directed the photo shoot that took place on location in Iceland. As a complement to the location shots, we made a series of images of cut stones that mimicked different parts of the Icelandic landscape. From the lava of the furious Eyjafjallajökull volcano to the salty waves of the ocean, the stones were used to create collages and was included in the campaign material supporting and promoting the collection.
