Founded with an idea of revitalizing the Swedish furniture industry, Markus Form is a furniture company with a clear ambition of developing and producing relevant furniture, that is practical, easy to match and kind on the environment.

To launch the company, we art directed a campaign for which we shot geometrical objects, alluding to Markus Form’s forthcoming products, in different settings. The images were used in press send-outs and for a range of printed marketing material. We also shot a wide range of different materials, from stone and wood to metal, felt and leather, which were printed on cards and hangtags that were included with the products.


  • Art Direction: Lundgren+Lindqvist
  • Photography: Kalle Sanner
  • Post Production: Carl Ander
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