Elvine is a Swedish clothing brand, represented in over 700 stores across Europe. Hailing from a city hardened by the most rainfall in Sweden, Elvine are best known for their jackets, combining smart functionality with good design. For their Spring/Summer 2015 collection, Elvine chose to go to Shanghai and gather a group of local creatives to co-create a jacket, tailored for that specific city. Being the first in a series of City Jackets™ - the concept quickly grew to a full collection.

For the campaign, we sourced a range of items that are typical to Shanghai. Amongst other things, the items included the popular White Rabbit candy, hand stamped rice paper, packets of incense and a black lotus, which was handmade by an origami artist.


  • Art Direction: Lundgren+Lindqvist
  • Photography: Carl Ander
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