For their Spring/Summer 2016 collection, fashion brand Elvine chose to go to Madrid. As part of their City Jackets program, they gathered a group of local creatives to co-create the Madrid jacket - a garment tailored to the conditions of Spain’s capital.
We designed the lookbooks and all other marketing material, which included a collage for which we collected thousands of images related to Madrid, arranged them according to level of lightness and created a floor of classic Madrid tiles from them. The floor was used in Elvine’s showroom for various fashion fairs around the world.
The lookbook was designed in two different orientations, enabling the women’s collection to be read from one side, and the men’s collection from the other.