Images from the production process of the Polestar 4 Book at GBGT Box, Gothenburg.
Images from the production process of the Polestar 4 Book at GBGT Box, Gothenburg.
Polestar is a global leader in automotive design and the leading manufacturer in Scandinavia specialising in electric cars. While Polestar’s headquarters are situated in Gothenburg, Sweden, the company has rapidly expanded its global presence, currently operating over 100 dedicated Polestar spaces worldwide. At the core of Polestar’s philosophy are technological innovation, sustainable solutions, and a commitment to progressive automotive design.
These posters were conceived during the production of the Polestar 4 Book, also designed by Lundgren+Lindqvist. In book production, there is generally a lot of paper waste as a large number of sheets will have to run through the printing press in order to properly calibrate it. The Polestar 4 book, with its requirements for absolute colour registration was no exception. Observing these sheets accumulate during the printing intake, Lundgren+Lindqvist conceived the idea of repurposing them and transforming material that would otherwise be discarded into a promotional poster for the book.
Each poster was produced using those leftover sheets, including the five different paper stocks featured in the book. Over them, black text was printed displaying the book’s title and technical details.
Bearing traces of ink left by the press, every sheet carries singular imperfections — fades, stains, and tonal variations. These differences make each poster unique. Beyond its role as a complementary, promotional piece, the poster stands as an independent printed work, an expression of process and poetic circularity.
The project embodies Polestar’s circular design philosophy, mirroring the brand’s own use of recycled and responsibly sourced materials in its vehicles. Apart from being handed out as gifts to people buying the Polestar 4 book, the posters were also exhibited in Polestar’s HQ.
