Ever Rêve is a London based womenswear brand, founded in 2012. We have been working with the brand from the very start, designing their visual identity, look books and website.
Every season, long before any drawings are made, a short story is written with a fictional persona at its centre. The ambience of the story and the study of that persona is utilised as an inspiration for the garments and can be felt through being manifested throughout the collection. For the Spring/Summer 2015 collection, the story, which had previously been based on a text, took on the form of a more of a vague presence, establishing an atmosphere for the images. To create a cinematic feel, we made abstract crops of the images which were then juxtaposed in a story section of the lookbook.
For this season, we also redesigned Ever Rêve's website and webshop. We designed a number of dynamic start sections, which allow Ever Rêve to easily vary the look and content, creating the feel that the website is constantly evolving. The new website was launched during the fall of 2016.