The World of Shoes started with the vision of creating the number one online platform for lovers of handmade quality shoes. Lundgren+Lindqvist has been involved in the project from the very start, designing the visual identity, stationery and website.
The website is divided into three main sections; a Journal, an A-Z Directory and a Marketplace. The Journal, featuring articles, interviews and guides (many in video form), is updated daily keeping track of current trade fairs, releases and behind the scenes reports from some of the world’s top shoe brands. The A-Z directory showcases over 300premium shoe brands, many of them off-the grid family businesses that have been notoriously hard to reach. The Marketplace is the shop section of the site allowing visitors to first carefully overview and scrutinize their options before ordering a pair of shoes.
Lundgren+Lindqvist continue to work actively with the World of Shoes on developing the brand and website.