For the Shanghai jacket swingtags, we were inspired by the vacuum sealed plastic bags containing mixed slices of fruit, that are sold in the streets of Shanghai. We designed a series of cards, containing information about the jacket, which were placed in traditional Chinese gift envelopes. In addition to that, we included a small, hand-cut bamboo stick, a printed leaf and double-sided, Risograph printed strip, containing two slightly exaggerated statements about the jacket (i.e. ‘the best jacket in the world’), resembling common advertising messages in Shanghai. We also designed three different button badges depicting the famous Swedish table tennis player J.O. Waldner, who, in the 1990s, was more recognized in China than Bill Clinton. In China, Waldner is referred to as 'The Evergreen Tree’, hinting at his long and fruitful career.
Finally, a total of 800 swingtags were assembled and sealed by hand in our studio.
Elvine's Shanghai Collection was a great success for the brand, and it marked the start of a series of 'city collections', each taking inspiration from different urban metropoles around the world.
