Nifty–50 ‹ Lundgren+Lindqvist

Project: Nifty–50
Client: Countess Mountbatten Hospice Charity
Type: Donation Receipt Poster
Year: 2015

The Nifty–50 project challenged 50 leading designers and studios to contribute an A2 format poster on the theme of ‘money’. Each poster was printed in an edition of one and sold through an auction, with all proceeds going to Countess Mountbatten Hospice Charity.

With ‘money’ being both the aim, in the form of a donation, and creative theme for the poster project, we chose to address the subject in the dry tone in which money is commonly discussed. To us, the beauty does not necessarily lie in our contributed work, but rather in the buyer’s act of donating money to the charity by making the purchase.

The work, carefully avoiding unnecessary decoration, is what could be referred to as a glorified donation receipt. With blanks left for the donated sum, the name of the highest bidder (i.e. the donor) and the date and place of the donation, these final details were handset and printed using letterpress metal types upon closing of the auction, thereby completing the work. The resulting work can not be attributed solely to us, but also to the donors, without whose contribution it would not exist.

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The production of the poster was kindly sponsored and beautifully HPT printed, with two hits of gold ink on Munken Polar stock, by ByWind/Göteborgstryckeriet.

Participating designers/studios included: Atlas, Bielke&Yang, Bunch, Build, Face37, Freytag Anderson, Give Up Art, Graphic Thought Facility, Hawaii, Hey Studio, Hort, Hype Type Studio, Hyperkit, IWANT Design, Lundgren+Lindqvist, Moniker, MultiAdaptor, NB Studio, Rob Clarke, SB Studio, Sawdust, Spin, Studio Output, Studio Small, Super Mundane, Toko, Wolff Olins.

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