With a heightened focus on sustainability, O/O Brewing along with many other breweries, are moving many of their products from bottles to cans. With cans requiring less resources to produce, being easier to ship and better at retaining the freshness of the product, it is hard to motivate a continued use of glass bottles, especially for beers that taste best as close as possible to being brewed.
One of the first beers in O/O Brewing's core range to make the transition from bottle to can is the popular Narangi. Narangi is a fruity IPA, with a distinct taste of oranges. The beer was named after a village in the city of Virar in India, and it also means ‘orange’. Some claim that the orange, which is not a wild fruit, but a cultivated hybrid of mandarin and pomelo originate from Narangi.
With the link to India being clearly established through the beer’s name, we looked at visual links between the fruit flavoured beer and Indian [visual] culture. The link between an orange, in its most abstract form, and a bindi* was too obvious for us to avoid.
For the can release, a special spot colour was used when printing the label to give the orange dot an extra glow. To celebrate the release of the can edition, we designed a black sweatshirt with an orange dot embroidered dead center on its front. The sweatshirt is available to buy from O/O Brewing.