As a complement to the daily practice of client based work, Lundgren+Lindqvist runs the publishing imprint ll’Editions, a platform for creative cross-disciplinary collaboration. Every year, a small number of items are released in limited editions, ranging from five to 500 and made available through the ll’Editions webshop.
With editions of various size and form, a flexible packaging system has been developed. For larger shipments, standard packaging boxes are branded with custom made tape, that features a paraphrase on Gertrude Stein’s famous sentence; ’Rose is a rose is a rose is a rose’. In this case, the updated and continuously running sentence reads ’Edition is an edition is an edition is an edition…’, emphasizing the multiple nature of an edition.