Following our identity design project (see separate case study) for London based design collective Critical Mass Studio, we were commissioned to design a simple website and a range of branded collateral. For this range of products, we wanted to complement the lightness of the studio's stationery with a darker counterpart. In a way, this can be seen as an illustration of the studio's weekly routines with long days at the office followed by the nightly events they produce for their clients.
The full range includes a tote bag - titled 'The Money Bag' - which employs different sized pixels to depict the symbols for a number of different currencies, black bespoke pencils, a give-away poster and a document holder with sketch pad. The complex construction of the document holder, which was die-cut, screen printed and embossed, holds a sketchblock with a Mirri Board cover and perforated paper sheets.
Photography by Kalle Sanner. Location photography by Shaun Bloodworth.