Elvine is a clothing brand from Gothenburg, Sweden. In their own words they are “inspired by Gothenburg’s unrefined subcultures and the legacy of traditional craftmanship” and their aim is to “create sophisticated clothes for unsophisticated behaviour”.
It was time for Elvine to re-design their homepage since they produce a lot of material and they needed a website where they could present it all in a good way. The site was designed by Next Century Modern who came to us for development and implementation in WordPress. The homepage is separated from Elvine’s web shop and it’s main functionality is to build the brand and communicate brand values to the customers.
The site includes a number of custom solutions, most notably in the Journal section where the editor can choose to add either an image slideshow, an embedded movie from YouTube or Vimeo or an embedded magazine from Issuu. The fonts “Crimson” and “OFL Sorts Mill Goudy TT” are both loaded using Google’s font API.