We have been working with talented photographer Jennie Smith for some time now and have previously designed her identity, website and business cards. Upon her return back to Sweden from a year long stay in Sydney, Australia, we figured that it was time to update her business cards.

Working with a set of photos that Jennie Smith took of the roof of the Met Center in central Sydney we created three different business card backs. The images were cropped and printed in duo tone, with the turquoise used throughout the identity, to make them more of a graphical pattern than an actual image. The double N symbol used in the logotype was silver foiled on the back while the front on the card was kept really clean and sober, to avoid an overall busy look together with the patterns on the back of the cards.