Design Bureau - Lundgren+Lindqvist » photography

Jennie Smith Photo

Lundgren — Mon, 01 Nov 2010 19:00:59 +0000

We have been working with talented photographer Jennie Smith for some time now and have previously designed her identity, website and business cards. Upon her return back to Sweden from a year long stay in Sydney, Australia, we figured that it was time to update her business cards.

Working with a set of photos that Jennie Smith took of the roof of the Met Center in central Sydney we created three different business card backs. The images were cropped and printed in duo tone, with the turquoise used throughout the identity, to make them more of a graphical pattern than an actual image. The double N symbol used in the logotype was silver foiled on the back while the front on the card was kept really clean and sober, to avoid an overall busy look together with the patterns on the back of the cards.

Philip Ljungström

Lundgren — Mon, 01 Nov 2010 13:00:00 +0000

Philip Ljungström is a very talented photographer based in Gothenburg, Sweden. He works in several different fields including fashion and extreme sports.

We designed Philip’s business cards and collaborated on a promotional poster for Victor Västernäs, a top sailor aiming for the London Olympics 2012. The poster was printed on Arctic Paper’s Munken Rough paper, a brand new quality that was not officially released at the time we printed the poster.

SBL Vaccin Distribution

Lundgren — Wed, 01 Sep 2010 18:30:18 +0000

SBL Vaccin Distribution is Sweden’s leading distributor of vaccines. The company was founded in 1909 and served as the national institution for preventing and controlling infectious diseases. Since 2006 SBL is a part of the Dutch biotechnological company Crucell.

We designed and produced SBL Vaccin Distribution’s new homepage in collaboration with The Compadres. One main focus was to emphasize SBL’s fine old traditions which, in a highly competitive business, separates them from other companies in the same field.

Photography by Anton Renborg.

Jennie Smith Photo

Lindqvist — Wed, 01 Sep 2010 17:00:00 +0000

Lundgren+Lindqvist designed the visual identity and web presence for Sydney based photographer Jennie Smith. Working mainly in areas of fashion, interior and lifestyle, Jennie Smith’s identity had to reflect an urban cool and edginess and at the same time be coherent to her personal aesthetics as a photographer.

Arnfestivalen

Lindqvist — Wed, 01 Sep 2010 12:00:15 +0000

Arnfestivalen is a newcomer on the Swedish festival scene. With a vision of offering visitors Sweden’s best artists and the most entertaining medevial activities the festival lasted a sunny (well, most of it atleast) week in August attracting thousands of kids, parents, campers and the occasional knight Templar. All held at a medieval theme park in the west of Sweden, an enviroment built partly with material from the Arn and Troj movies.

We were initially approached to programme the festival website. However, upon presenting a more comprehensive solution our part of the project grew to doing all design work (integrating the visual language previously developed for the Arn movies), designing and programming the website, negotiating media prices, incorporating social media in the marketing and so on. We worked with a project group and created a radio jingle (a medevial remix of one of Sweden’s most popular songs) and event marketing. We also had a live chat and live video broadcast from the press center (which was open to festival visitors) where we were working during the festival. An important aspect of our work was the honesty and transparency towards press and visitors which was also acknowledged in a few newspapers, many finding it amusing that ‘a festival with a medieval theme is the most modern when it comes to marketing’.

The website was built with WordPress. Arnfestivalen had it’s own Twitter, Flickr photostream, Youtube channel, blog, Facebook group and event. Numerous ads were designed and published in some of Swedens biggest newspapers as well as in the local press. Numerous articles were written about the festival and it was featured on Swedish channel TV4 and on GP TV.