We designed the identity for the show comprising a WordPress blog, a logotype, posters and flyers plus a set of stickers. The key words of the identity was recycling, collaboration, engagement and creativity. This was emphasized on the poster by cropping the logotype to six different pieces and mixing them to create a graphical pattern. Along the lines of each piece, the paper was perforated so that the pieces could easily be ripped out and fit together to form the logotype. This calls for the previously mentioned creativity and symbolizes the act of collaboration and recycling. The perforation lines were set to resemble stitches on garments.

All of the 114 different illustrations were hand drawn and include:
Sarah Palin (as the hockey mom), Heath Ledger (RIP), Michael Phelps (8 gold medals, Beijing olympics), Universal Studios (on fire – literally speaking), Vladimir Putin (resigning), Helvetica (the worlds most famous typeface celebrating 50 years), Lehman Brothers (going down the drain), Isaac Hayes (as Chef, RIP), Mortage Crisis, Usain Bolt, Elmo (top selling toy christmas ’08) to name a few.

We chose the champagne bottle as an appropriate symbol for the New Years Eve celebration.

Lundgren+Lindqvist designed Anton’s full identity, including logotype, custom typography, web presence and the cover for his single ‘Lilla London’ (Little London).

Photo: Philip Ljungström

The festival has always kept an open mind when it comes to marketing, and given its designers, Bunnskog Karcenti, the freedom to think outside the box. The identity of the 2010 edition of the festival was based on a number of graphical patterns in black and white. These were used on posters, in adverts and in the festival program. The many different patterns created a strong and varied visual identity and when we were asked to code the website the main aim was to use as many of the patterns as possible. This was solved by using a randomly selected pattern as the background for each page loaded.

Another strong identity marker for Clandestino is the font “Numberplate – France” by Stephan Müller. Using an @font-face import, we were able to use the font through out the website.

The posters were designed in a very structured and sophisticated way in order to differentiate it from the otherwise often chaotic layouts of it’s genres (reggae clubs) counterparts. Printed offset 52x72cm.

Since Jonas’ nickname is Stare (Swedish for starling) we felt it natural to make an illustration of starlings for the poster. The layout is based on a grid consisting of 4 columns and 20 rows (4+20=24). Printed offset 52x72cm.

02. Online portal designed and produced for The Eye – a weekly club held at the legendary jazz venue Nefertiti in Gothenburg. Residents Sankt Göran (Hermanos), Elof, DJ Nibc (Trunkfunk Records) and Cazuma together with guests from all over the world play a mix of “jackin’n’deep house & techno”.
The site functions both as a blog and an agenda for upcoming club nights and gigs and is built in WordPress.

03. Website designed for Blenda’s DJ-courses. Blenda was Gothenburg’s best record shop for around ten years before they had to close down 2008 year due to decreasing sales. Now former owner Blenda-Lars, together with DJ Demonika, run Blenda’s DJ-courses teaching club kids how to spin records, CDs and Serato. The site is built with WordPress.

04. The Compadres is an advertising agency set out not only to create great advertising. They have an office that is completely furnished by recycled stuff and they each month invest in a number of children in South America, ensuring they get food, clothes and education.

We were approached to design and produce The Compadres homepage. The site is built in an editorial way mixing general news with client cases with an option to sort the content, both after category and client. The latest, or chosen, post is highlighted at the top while older posts are displayed as free flowing excerpts below. A feed collects tweets mentioning ‘compadres’ from Twitter and icons in the right column offer direct links to The Compadres on various social networks.

05. Website for Health Navigator, a Stockholm based company.

The illustration represents the clash of the two neighbouring countries, who have a long history of rivalry. The poster was printed on uncoated, heavy stock.

We have designed Odiggity’s visual identity and online presence (website, Myspace, blog etc) and work continuously with his merchandise and brand development.

odiggitymusic.com

Printed offset 52x72cm.

We were initially approached to programme the festival website. However, upon presenting a more comprehensive solution our part of the project grew to doing all design work (integrating the visual language previously developed for the Arn movies), designing and programming the website, negotiating media prices, incorporating social media in the marketing and so on. We worked with a project group and created a radio jingle (a medevial remix of one of Sweden’s most popular songs) and event marketing. We also had a live chat and live video broadcast from the press center (which was open to festival visitors) where we were working during the festival. An important aspect of our work was the honesty and transparency towards press and visitors which was also acknowledged in a few newspapers, many finding it amusing that ‘a festival with a medieval theme is the most modern when it comes to marketing’.

The website was built with WordPress. Arnfestivalen had it’s own Twitter, Flickr photostream, Youtube channel, blog, Facebook group and event. Numerous ads were designed and published in some of Swedens biggest newspapers as well as in the local press. Numerous articles were written about the festival and it was featured on Swedish channel TV4 and on GP TV.