Design Bureau - Lundgren+Lindqvist » Helvetica

Lundgren+Lindqvist

Lundgren — Mon, 01 Nov 2010 15:30:14 +0000

About a year ago it struck us that we really needed to rethink our visual identity. We have travelled quite some way since we first started out, soon three years ago. Along the way we have developed both as a company and as individuals and the original identity and Flash-based website suddenly felt like a pair of old, worn out jeans.
Consequently, it was time for something new. As per usual in the design industry, client work is always prioritized over the work you do for yourself. Hence, it took quite some time to develop the new identity and website. Now the last pieces have finally arrived from the printer, ready to share with you.

Our business cards are triplexed GF Smith Colorplan (Cool Grey, Bright Red and Pristine White) and have negative embossing, foil blocking and UV-varnish. The letter paper is Colorplan Pristine White with negative embossing and the S65 window envelopes are made out of Colorplan Cool Grey.

The promotional poster, which was mailed to selected advertising agencies, clients, design magazines and blogs, to promote the new website, is printed on both sides on MultiArt Silk paper with partial UV-varnish and water-varnish finishing. One side displays the actual website and the other the underlying code, two sides of our business. The intentional typo in the headline (neue instead of new) hints of the use of the Helvetica Neue typeface throughout the identity.

Philip Ljungström

Lundgren — Mon, 01 Nov 2010 13:00:00 +0000

Philip Ljungström is a very talented photographer based in Gothenburg, Sweden. He works in several different fields including fashion and extreme sports.

We designed Philip’s business cards and collaborated on a promotional poster for Victor Västernäs, a top sailor aiming for the London Olympics 2012. The poster was printed on Arctic Paper’s Munken Rough paper, a brand new quality that was not officially released at the time we printed the poster.

New Years Poster

Lindqvist — Mon, 01 Nov 2010 11:30:50 +0000

New Years Poster 08 summarizing the the past year in terms of events, catastrophies, films, top brands (according to publicity and sales), artists, trends, new gadgets, influential people etc.

All of the 114 different illustrations were hand drawn and include:
Sarah Palin (as the hockey mom), Heath Ledger (RIP), Michael Phelps (8 gold medals, Beijing olympics), Universal Studios (on fire – literally speaking), Vladimir Putin (resigning), Helvetica (the worlds most famous typeface celebrating 50 years), Lehman Brothers (going down the drain), Isaac Hayes (as Chef, RIP), Mortage Crisis, Usain Bolt, Elmo (top selling toy christmas ’08) to name a few.

We chose the champagne bottle as an appropriate symbol for the New Years Eve celebration.

Klubb Living

Lindqvist — Wed, 01 Sep 2010 20:00:17 +0000

Posters designed for the monthly held Klubb Living (Malmoe) – dedicated to the best in dancehall/reggae and it’s sub-genres. Babel – the venue – is an old church that has been replanned to host some of southern Sweden’s most interesting clubs and concerts.

The posters were designed in a very structured and sophisticated way in order to differentiate it from the otherwise often chaotic layouts of it’s genres (reggae clubs) counterparts. Printed offset 52x72cm.

Birthday Invitation

Lindqvist — Wed, 01 Sep 2010 19:00:02 +0000

Invitation design for a 20th birthday celebration. The big numbers are “20″ two times, one in the right orientation and the other mirrored vertically. Through the use of gradation, the resulting figures reveals 26 on the bottom read left to right, and an 07 on the top row, read right to left — this happens to be the day of the party, July 26 or 07-26.

One colour offset print 21×29,7cm.