Design Bureau - Lundgren+Lindqvist » Branding http://www.lundgrenlindqvist.se We're a design bureau. Kind of Wed, 28 Dec 2011 15:53:23 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Lundgren+Lindqvist http://www.lundgrenlindqvist.se/lundgrenlindqvist/ http://www.lundgrenlindqvist.se/lundgrenlindqvist/#comments Mon, 01 Nov 2010 15:30:14 +0000 Lundgren http://www.lundgrenlindqvist.se/?p=881 About a year ago it struck us that we really needed to rethink our visual identity. We have travelled quite some way since we first started out, soon three years ago. Along the way we have developed both as a company and as individuals and the original identity and Flash-based website suddenly felt like a pair of old, worn out jeans.
Consequently, it was time for something new. As per usual in the design industry, client work is always prioritized over the work you do for yourself. Hence, it took quite some time to develop the new identity and website. Now the last pieces have finally arrived from the printer, ready to share with you.

Our business cards are triplexed GF Smith Colorplan (Cool Grey, Bright Red and Pristine White) and have negative embossing, foil blocking and UV-varnish. The letter paper is Colorplan Pristine White with negative embossing and the S65 window envelopes are made out of Colorplan Cool Grey.

The promotional poster, which was mailed to selected advertising agencies, clients, design magazines and blogs, to promote the new website, is printed on both sides on MultiArt Silk paper with partial UV-varnish and water-varnish finishing. One side displays the actual website and the other the underlying code, two sides of our business. The intentional typo in the headline (neue instead of new) hints of the use of the Helvetica Neue typeface throughout the identity.

]]> http://www.lundgrenlindqvist.se/lundgrenlindqvist/feed/ 1 Lewin Consulting http://www.lundgrenlindqvist.se/lewin-consulting/ http://www.lundgrenlindqvist.se/lewin-consulting/#comments Mon, 01 Nov 2010 10:00:25 +0000 Lundgren http://www.lundgrenlindqvist.se/?p=667 Lewin Consulting is a Stockholm based company offering services in executive search, board recruiting and second opinion. With clients mainly within private economy as well as within the public sector, Lewin Consulting strive to deliver the best solution to any given problem without disregarding ethics and strict confidentiality.

Lundgren+Lindqvist were approached to work on Lewin Consulting’s branding ranging from logotype and printed matter to the company’s website.

The symbol consists of an L and C merged into a single unit representing the additive nature of Lewin Consulting’s approach – adding a key element to make a functioning whole. Sort of like a jigsaw puzzle.

Photo: Philip Ljungström

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