Oh Land is Danish Nanna Øland Fabricius, a ballet dancer turned singer and producer who recently moved to New York City. She makes electronic music with the aim to “feel like 2050 meets something really classic, like meeting a stranger that feels as familiar as an old friend”.
Record label, Epic Records / Sony BMG, approached us asking for a full screen video solution for her music and videos. They also needed the site to be based on WordPress so that they could easily update the content.
Inspired by the look and feel of the drum machines and synthesizers used in Oh Land’s music we designed the site on a grid made up of squares. The content is placed at random, each time a new section of the site is opened, with the different modules always staying within the grid. The number of modules displayed is determined by the size of the visitor’s browser, to make sure each user has the best experience possible. This organic approach along with the minimalistic interface made sure that no part of the constantly changing video background would always be covered.
All content is loaded over a Flash video background and new content is fetched via AJAX. Much of the site functionality is custom written and the site includes a custom plug-in for the WordPress admin panel where the editor can edit the video background, including adding or removing clips and changing the timing of the loops. Another technique used is IP detection to show specific posts for visitor from selected countries.
Please visit www.ohlandmusic.com for the full experience.
