Founded with an idea of revitalizing the Swedish furniture industry, Markus Form is a furniture company with a clear ambition of developing and producing relevant furniture, that is practical, easy to match and kind on the environment.
To launch the company, we art directed a campaign for which we shot geometrical objects, alluding to Markus Form’s forthcoming products, in different settings. The images were used in press send-outs and for a range of printed marketing material. We also shot a wide range of different materials, from stone and wood to metal, felt and leather, which were printed on cards and hangtags that were included with the products.
