For their Autumn/Winter 2015 collection, fashion brand Elvine chose to go to Reykjavik. As part of their City Jackets program, they gathered a group of local creatives to co-create the Reykjavik jacket - a garment tailored to the harsh conditions of Iceland’s capital.
We art directed the campaign and designed the lookbooks and all other marketing material, which included a special hangtag with an embroidered Iceland patch glued to its cover.
For the lookbook, we sourced and shot stones and mineral samples which were used to illustrate the Icelandic landscape, where the volcanic scenery meets the flowing lava of the islands active volcanos and the fierce waves of the North Atlantic Ocean.
