With a background as an interior designer, Ulf Pyk started PAP (Products And Philosophy), a leather goods company that features handmade products that are produced exclusively in Sweden. Believing that timeless design is always modern and that true beauty gets better with age, PAP's products are made to facilitate, complement and improve contemporary lifestyles.
We designed and built PAP's webshop and designed their look-book. With local production, good values and an interesting background we identified an opportunity for building the site around story telling. The main content was split into four sections (Story, Manufacturers, Philosophy & Places). A colour scheme, made up of five natural colours found in everyday PAP materials was chosen. The overall design, as well as the photographic style, was kept light to give the products full focus. A display typeface, drawing inspiration from the PAP logotype, was drawn and used for headlines.