About a year ago it struck us that we really needed to rethink our visual identity. We have travelled quite some way since we first started out, soon three years ago. Along the way we have developed both as a company and as individuals and the original identity and Flash-based website suddenly felt like a pair of old, worn out jeans.
Consequently, it was time for something new. As per usual in the design industry, client work is always prioritized over the work you do for yourself. Hence, it took quite some time to develop the new identity and website. Now the last pieces have finally arrived from the printer, ready to share with you.
Our business cards are triplexed GF Smith Colorplan (Cool Grey, Bright Red and Pristine White) and have negative embossing, foil blocking and UV-varnish. The letter paper is Colorplan Pristine White with negative embossing and the S65 window envelopes are made out of Colorplan Cool Grey.
The promotional poster, which was mailed to selected advertising agencies, clients, design magazines and blogs, to promote the new website, is printed on both sides on MultiArt Silk paper with partial UV-varnish and water-varnish finishing. One side displays the actual website and the other the underlying code, two sides of our business. The intentional typo in the headline (neue instead of new) hints of the use of the Helvetica Neue typeface throughout the identity.
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