Our collaboration with Oatly continues, as does the company's campaign for their oat based substitution to milk. The Solhavre website promotes a limited edition oat drink produced from Sol II – a specific breed of oats that is superior to regular oats in a number of ways. The campaign tells the story of Sol II, as well as of the organic farm that Oatly collaborated with to produce this special kind of oats.

The site features a single page layout with several sections divided into sub-sections, using subtle animations and interactive adaptations of Oatly's characteristically bold graphics.

Credits

Developed for: Oatly
Designed by: Lundgren+Lindqvist
Type of site: Campaign