Following our identity design project (see separate case study) for London based design collective Critical Mass Studio, we were commissioned to design a simple website and a range of branded collateral. For this range of products, we wanted to complement the lightness of the studio's stationery with a darker counterpart. In a way, this can be seen as an illustration of the studio's weekly routines with long days at the office followed by nightly events produced for their clients.
The full range includes a tote bag - titled 'The Money Bag' - which employs different sized pixels to depict the symbols for different currencies, black pencils, a give-away poster and a document holder with sketch pad. The complex construction of the document holder, which was die-cut, screen printed and embossed, hosts a sketch pad with a Mirri Board cover and perforated paper sheets.