





Happy New Year!
Creative Collective Effect is a fashion show focusing on eco conscious clothing. Initiated by Creative Collective the show, featuring well known brands such as Nudie Jeans, took place during Stockholm Fashion Week. During the night, hip hop group Movits!, fresh back from a month long US-tour, gave a special performance.
We designed the identity for the show comprising a WordPress blog, a logotype, posters and flyers plus a set of stickers. The key words of the identity was recycling, collaboration, engagement and creativity. This was emphasized on the poster by cropping the logotype to six different pieces and mixing them to create a graphical pattern. Along the lines of each piece, the paper was perforated so that the pieces could easily be ripped out and fit together to form the logotype. This calls for the previously mentioned creativity and symbolizes the act of collaboration and recycling. The perforation lines were set to resemble stitches on garments.
Hi guys – nice piece of work! It seems the circle logo is very popular just now! With good and bad responses!
http://thescotsman.scotsman.com/news/Row-over-39identical39-logo-for.6137459.jp
Hey Gary! Thanks for the kind words. We have followed the circle logo discussion, and find it rather amusing.
The Glasgow Commonwealth logo was released just a couple of days ago as we were still editing the photos of this poster.
© Lundgren+Lindqvist 2007 – 2010
Very nice! I really like the contrast between the white and the strong blue.
Love the presentation as well.