Project: Cora.Hillebrand
An art photographer at heart, Cora Hillebrand extends her talents working with everything from video installations to portraits and still life, with the occasional commercial commission. This multi-talent has been nurtured through years of schooling at the top photographic institutions in Sweden, including Biskops-Arnö and the School of Photography at the University of Gothenburg.
Our professional relationship with Cora goes back several years and our friendship even further. Apart from documenting our own work we have involved her in several client projects where her keen eye has been a great asset. Lacking a proper business card and a printed portfolio, Cora was in dire need of both promotional material and a cohesive visual presence. To make matters even more urgent, she had an old insufficient website that she had previously designed herself during a short web design class in school.
Mini portfolio business cards
Often carrying heavy equipment, Cora wanted something that she could leave behind to clients that would not require an extra visit due to its sheer size. A business card with a URL to her online portfolio would be the default choice but we felt that there was a possibility to do more than that, adhering to Cora's enthusiastic approach towards new work.
The solution was a combined business card and mini portfolio. We designed a sturdy envelope (using textured
Rives Silk stock), in the shape of a Polaroid picture, with an open front. On the envelope, we printed Cora's contact details, much in line with a traditional business card. The insides of the envelopes were printed in bright blue.
We selected nine different images from different projects by Cora which were printed on cardboard and perforated for easy detachment. This allows Cora to compose various mini portfolios customized for different client types. We also perforated printer friendly paper for quick updates.
The website
Cora's new website is a responsive presentation of both her photographic work and her videos, which are all scaled to best utilize the area available for each portfolio item. Videos are pulled from Vimeo and are then integrated in to the slideshow using the Vimeo API.
Wanting to do something unusual and quirky for Cora's start page, we went in the complete opposite way of the standard photographer website. Not a single image is featured on the start page which instead focus heavily on typography, utilising Aperqu from Colophon through Fontdeck.
