The Clandestino festival takes place in Gothenburg in June every year and the 2010 edition was the 8th festival since the start. The festival’s main part is music and the goal is to showcase artistes who otherwise rarely reach Sweden. Musicians, bands and DJs come from all over the globe, even places as distant as Haiti, Kongo-Kinshasa and Mali. Besides music, another very important part of the festival is Clandestino Talks, which is discussion groups and lectures where the visitors can listen and debate a number of subjects with experts from within that specific field.
The festival has always kept an open mind when it comes to marketing, and given its designers, Bunnskog Karcenti, the freedom to think outside the box. The identity of the 2010 edition of the festival was based on a number of graphical patterns in black and white. These were used on posters, in adverts and in the festival program. The many different patterns created a strong and varied visual identity and when we were asked to code the website the main aim was to use as many of the patterns as possible. This was solved by using a randomly selected pattern as the background for each page loaded.
Another strong identity marker for Clandestino is the font “Numberplate – France” by Stephan Müller. Using an @font-face import, we were able to use the font through out the website.